SEO and Internet Marketing Services
Our Service Areas
Augusta, GA
Just south of Columbia, SC, Augusta, GA is the second largest city in Georgia. Its proximity to SC and Atlanta makes it an ideal location for businesses that want big city conveniences without the traffic and hassles of large cites like Charlotte and Atlanta.
Augusta is the hometown of world famous recording artist James Brown and the greater Augusta area has a population of approximately 600,000 people. Augusta is also the home to the Masters golf tournament.
Spartanburg, SC
Anderson, SC
Columbia, SC
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Charlotte, NC
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Atlanta, GA
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RTP, NC
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Raleigh, NC
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Anywhere, USA
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Where are you?
Gaining Exposure Through Internet Marketing
With the exception of businesses that rely on winning bids on government contracts, very few can survive in the marketplace without somehow gaining exposure for their company and its products or services.
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Internet Marketing Strategy
Just like in any endeavor, in order to get the ball rolling you need to sit down and come up with a strategy. Utilizing a company that specialize in SEO and Internet Marketing Strategies is not necessary to meet your goals, but it helps. Define the areas that you want to target and your implementation strategy for doing so. Here are some places to start:- On-site Organic SEO
- Off-site Organic SEO
- Keyword Research
- Viral Marketing
- Reputation Management
- PPC Campaigns
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Organic (Natural) SEO (Search Engine Optimization)
Natural SEO, when done correctly, will not only keep the search engines happy and coming back to your site, it will increase your exposure by presenting your site to the people who are looking for what you have to offer. This involves a tedious and complex set of guidelines set forth by the search engines. If you don't know what you are doing you can easily get penalized or black listed. -
Search Engine Marketing (SEM) through PPC (Pay Per Click)
Generally speaking you will get the most exposure using this method. The down side is that you may not get as good of return on your investment. Yes people that enter certain keywords will see your link and perhaps click on it, but will it convert? It can take a lot of time to optimize your keyword selection to identify not only what people are looking for, but also of those keywords, which ones are most likely to bring you a visitor that converts into a customer. I don't care what the larger marketing companies say, small businesses usually can't afford this option. These companies are taking the easy way out. They get you exposure for two fees, their fee and the one that someone like Google Adwords will charge you. The hope is that you will be found and build a reputation. The problem is that when you stop paying, the exposure goes away. Natural SEO is usually the ticket to the long-term exposure that you want. However, if you can afford both, do it. The right combination of paid advertising and Natural SEO can be invaluable. -
Viral Marketing
This is by far one of the most effective means of exposure. If you have the resources to produce a video that sends a specific message and can capture the hearts of people, it will spread, and it will spread fast. -
Social Media Marketing (SMM)
When the concept of Social Media Marketing came out many people had no idea that it would be effective. Then came the negative aspects where Social Media was used to Google Bomb companies and people (such as political figures). SMM can be an extremely effective tool if used correctly. One thing to note is that SEO comes right back into play on these sites as well. You can't simply count on Social Media to get you there. If you have a bad page, and you haven't applied any other positive Internet Marketing techniques, then you will fail.
Dan Bish, CTO
Mid-Atlantic SEO and Internet Marketing Services
Greenville, SC